Brytecore's brand identity is based on the concept that hard science doesn't have to be boring. While machine learning algorithms and behavioral science are the foundation of our products, we believe that personal relationships and an enjoyable work experience are just as important.
Brytecore adopted a science fiction theme to make our products and people more approachable, while maintaining an impression of the real complexity under the hood.
Brytecore's brand mark illustrates a center (or "core") of brightness, conjoined by three outward-facing arrows. The center represents the people at Brytecore who connect science and real estate, and the arrows signify the three tenets of lead conversion: discovery, qualification, and service.
The Brytecore color palette is anchored on Brytecore Blue (#27A9E0) and Brytecore Orange (#DE8733). You'll find these colors used consistently throughout all Brytecore products.
Brytecore primarily uses the Proxima Nova font family. It's used in all logos, products, and other materials.
Brytelytics is an analytics experience on top of machine learning algorithms. Often called the "brains" of the Brytecore product suite, it drives the intelligent decisions in the other products. It depicts a rocket with an exhaust trail of an ever-increasing line graph, symbolizing the growth our products bring to customers.
Lead Voyager is a workflow product that allows agents to guide a prospect through the real estate journey. It depicts a space shuttle (in contrast to the rocket from Brytelytics) symbolizing that the agent, buyer, seller, loan officer, and other service providers are all in this together.
Lead Rover discovers prospects from a broker's or agent's contact list using Brytelytics algorithms, and delivers those prospects via Lead Voyager's workflow. It depicts a planetary rover with attachments for scientific research, which signifies the product's ability to sort through databases and uncover valuable, ready-to-transact prospects.